It is the belief at Dog's Best Friend that nobody purchases a dog to train them. They purchase a dog to love, kiss, hug, snuggle, play, and spoil it. Later they realize that it is in their dog's and their best interest to train it. The quality of life for everyone involved goes up exponentially.
It is because of this fact that it is imperative that training methods are developed and used that create an energetic and exciting form of teaching that not only delivers incredible results but also maintains enjoyment for all parties involved: the dog, the owner, and the trainer. Over the years, Dog's Best Friend has developed these extremely wonderful and innovative methods.
Unfortunately, most owners and training facilities still adhere to an outdated, even archaic, method of Reactive Training that clings to an illogical belief that a consequence (whether positive or negative) should be delivered to the dog after it performs a proper or improper behavior. This is ludicrous and lacks all common sense. By waiting for the dog to react first, you are letting the dog determine what it learns, when it learns, where it learns, how often it learns, and the conditions it learns in. You are letting the dog create the syllabus. Try this backwards approach to teaching with a class of 15 year old boys and see what happens. Ludicrous.
These are the very same "wait and see" archaic training methods that were used 14 thousand years ago when wolves and coyotes were first introduced into human society and started their journey into domestication.
This is the 21st Century! Let us be Proactive, not Reactive.